Star Alliance, world’s first and largest airline alliance has launched the Picture your upgrade promotion, which is its first app competition.
The promotion, where travellers have to take photos to highlight the benefits of being a Star Alliance Gold member, including SAS‘ EuroBonus Gold status, and upload via the app, runs to April 4, 2012
“Providing our most loyal customers with a set of consistent and enhanced benefits across the entire network has been a cornerstone of the Star Alliance customer proposition since our founding nearly 15 years ago. With our `Picture your Upgrade’ promotion we are highlighting these to our travellers, using a combination of mobile communication and social media tools,” Christopher Korenke, VP Commercial at Star Alliance said.
In order to participate, a special app has been designed for the iPhone, Android and Blackberry smart-phone platforms which can be downloaded by visiting www.staralliance.com. Using the app, participants will be asked to submit photos of objects which they find during their travels and which symbolise the Alliance’s Gold customer benefits.
Each week a different task related to Gold benefits will be made available to all those who have downloaded the app and will also be posted on the Star Alliance Facebook page (www.facebook.com/staralliance (https://riaportalv6-10.sas.se/owa/Anders.Lindstr
Star Alliance was founded in 1997 by Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United Airlines.
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